Riwaayat ae Lucknow · Est. 2019

Hand-stitchedpoetry from thelanes of Lucknow.

Seven years, fifty thousand+ patrons, four-hundred-year-old craft. Authentic chikankari — Kurti, Suits, Dupattas, Sarees & more — from our ghar to yours.

Editorial portrait of a woman in traditional embroidered Indian clothing

— white-on-white, the way Chowk remembers it

Hand Embroidered
Made in Lucknow
Est. 2019
50,000+ Patrons
Free Shipping All over India
Chikankari · Mukaish · Zardozi
Craft over Commerce
Hand Embroidered
Made in Lucknow
Est. 2019
50,000+ Patrons
Free Shipping All over India
Chikankari · Mukaish · Zardozi
Craft over Commerce

The Manifesto

A seven-year
riwaayat, still
being written.

Riwaayat means tradition — the kind passed hand to hand, stitch by stitch. Three promises have carried us from a single Instagram post to a community of fifty thousand.

Read our full story
01

The first stitch

It began in 2019 with one kurta, one phone camera, and a stubborn belief that Lucknow's most delicate craft deserved a louder room. Instagram became that room.

02

The gram as runway

No billboards, no agencies. Fifty thousand patrons found us post by post — voting on colours, naming designs, waiting up for drops like festivals.

03

Craft over commerce

We work directly with karigar clusters in the old city. Slow stitches, fair prices, no shortcuts — because a riwaayat is only as honest as the hands that carry it.

The Edit — Vol. I

Pieces we're
stitching right now.

A first look at the drop. Four pieces our karigars are proudest of this season — the full catalogue lives in the shop.

Browse the full shop

@riwaayat_ae_lucknow

The gram made us.
We just stitch.

Drops, restocks, behind-the-seams, and fifty thousand of our favourite people — it all happens on Instagram first.

Follow along
Woman in a purple and gold traditional dressArtisan in a floral dress seated with embroidery workClose crop of a black chikankari kurtaDetail of pink chikankari embroideryEditorial portrait in traditional Indian clothingFolded pastel chikankari garments

Riwaayat ae Lucknow

Authentic Lucknawi chikankari — kurtas, suits, dupattas and sarees — hand-embroidered by karigars of the old city, and loved by 50,000+ patrons who found us on Instagram.

Follow the riwaayat

Find us

© 2026 Riwaayat ae Lucknow

Hand-stitched in Lucknow · Since 2019